Major League Soccer (MLS) has launched a new flagship app that will provide fans with access to highlights, tickets, merchandise and fantasy information.
The platform, which has been released ahead of the start of the 2019 MLS season, will be personalised with team colours and other touches in accordance with each individual user’s club preference.
According to Engadget, North America’s premier soccer league said the main aim of the app is to improve the gameday experience, with highlights and information relating to transportation, stadium access and concessions.
The app will also allow users to buy tickets via Ticketmaster and SeatGeek, while it also houses the MLS store to enable fans to purchase official merchandise. In addition, the league has fully integrated its fantasy platform and could add next-generation analytics from next year.
The move marks the first major update for MLS’s mobile experience since it took all of its app development in-house. The league says that 70 per cent of its digital content is now consumed on mobile, and that the new app even allows individual clubs to add their own touches.
“We know that fans are primarily fans of the club, then the league,” MLS vice president Chris Schlosser told Engadget. “We'll lean even more into the club branding, providing each of our clubs a little more flexibility to program the national app. We think that's a first in the world of sports where individual clubs actually have places where they can program within a national app.”
The new MLS season starts on Saturday with Philadelphia Union hosting Toronto FC.
Major League Soccer (MLS) has launched a new flagship app that will provide fans with access to highlights, tickets, merchandise and fantasy information.
The platform, which has been released ahead of the start of the 2019 MLS season, will be personalised with team colours and other touches in accordance with each individual user’s club preference.
According to Engadget, North America’s premier soccer league said the main aim of the app is to improve the gameday experience, with highlights and information relating to transportation, stadium access and concessions.
The app will also allow users to buy tickets via Ticketmaster and SeatGeek, while it also houses the MLS store to enable fans to purchase official merchandise. In addition, the league has fully integrated its fantasy platform and could add next-generation analytics from next year.
The move marks the first major update for MLS’s mobile experience since it took all of its app development in-house. The league says that 70 per cent of its digital content is now consumed on mobile, and that the new app even allows individual clubs to add their own touches.
“We know that fans are primarily fans of the club, then the league,” MLS vice president Chris Schlosser told Engadget. “We'll lean even more into the club branding, providing each of our clubs a little more flexibility to program the national app. We think that's a first in the world of sports where individual clubs actually have places where they can program within a national app.”
The new MLS season starts on Saturday with Philadelphia Union hosting Toronto FC.
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