Major League Baseball (MLB) has expanded its partnership with Twitter to include a series of new short-form content initiatives for the 2019 season.
The new agreement will enable fans to decide which player’s at-bats will be streamed live on the social media platform by inviting them to vote for each day’s featured hitter.
MLB’s official Twitter account will also post highlights of every home run hit during the season, with some of them presented in a specially curated nightly video montage.
In addition, the league will produce livestreamed Twitter shows for flagship events like the All-Star Game, Home Run Derby, the play-offs, trade deadline and the inaugural London Series between fierce rivals the New York Yankees and Boston Red Sox.
MLB will once again make real-time video highlights available via its official Twitter handle, while Spanish-language highlights will continue to be available on the league’s Spanish-language account.
Last season, Twitter agreed a deal with MLB to show one out-of-market day game per week having first aired live matches in 2016. It has not been announced if the social media platform will continue to livestream games this season.
Meanwhile, the Major League Baseball Players Association (MLBPA), MLB’s players union, has announced a partnership with athlete marketing platform Opendorse.
The deal will allow MLB players to collaborate with brands on creating and distributing sponsored content across their personal Twitter, Facebook and Instagram channels.
The move aims to give the league’s stars access to more content from their team, league and brand partners, which they can then approve and publish to their own social accounts.
“In a world where players are navigating multiple channels to connect with their fans, opendorse provides a strategic solution that will help them get the right messaging to the right audiences at the right time,” said Evan Kaplan, the MLBPA’s vice president of licensing and sponsorship. “We’re excited to bring these proven solutions to players and to partners who support players’ initiatives.”
Major League Baseball (MLB) has expanded its partnership with Twitter to include a series of new short-form content initiatives for the 2019 season.
The new agreement will enable fans to decide which player’s at-bats will be streamed live on the social media platform by inviting them to vote for each day’s featured hitter.
MLB’s official Twitter account will also post highlights of every home run hit during the season, with some of them presented in a specially curated nightly video montage.
In addition, the league will produce livestreamed Twitter shows for flagship events like the All-Star Game, Home Run Derby, the play-offs, trade deadline and the inaugural London Series between fierce rivals the New York Yankees and Boston Red Sox.
MLB will once again make real-time video highlights available via its official Twitter handle, while Spanish-language highlights will continue to be available on the league’s Spanish-language account.
Last season, Twitter agreed a deal with MLB to show one out-of-market day game per week having first aired live matches in 2016. It has not been announced if the social media platform will continue to livestream games this season.
Meanwhile, the Major League Baseball Players Association (MLBPA), MLB’s players union, has announced a partnership with athlete marketing platform Opendorse.
The deal will allow MLB players to collaborate with brands on creating and distributing sponsored content across their personal Twitter, Facebook and Instagram channels.
The move aims to give the league’s stars access to more content from their team, league and brand partners, which they can then approve and publish to their own social accounts.
“In a world where players are navigating multiple channels to connect with their fans, opendorse provides a strategic solution that will help them get the right messaging to the right audiences at the right time,” said Evan Kaplan, the MLBPA’s vice president of licensing and sponsorship. “We’re excited to bring these proven solutions to players and to partners who support players’ initiatives.”
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