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MLB and NBC confirm ‘US$30m a year’ Peacock streaming deal

Domestic broadcast partnership covers 18 exclusive Sunday morning games.

7 April 2022 Tom Bassam
NBC has agreed a deal with MLB to air 18 live Sunday morning games per season exclusively on Peacock

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  • Peacock to add MLB hub for additional on-demand content
  • Reported two-year contract also includes All-Star Futures Game

Comcast-owned US media giant NBC has agreed a deal with Major League Baseball (MLB) to air 18 live Sunday morning games per season exclusively on the Peacock streaming service.

According to previous reports, NBC is paying US$30 million a year for its initial two-season contract with MLB. The first game covered will be simulcast on the NBC commercial channel with the remainder of the package exclusive to Peacock’s premium tier.

The deal, confirmed on the eve of the 2022 campaign, begins with the Chicago White Sox v the Boston Red Sox at Fenway Park on 8th May at 11.30am ET. Following an initial six-game run of matchups at that earlier start time, the remaining 12 matches will start at noon ET. Each game will feature NBC Sports-produced pre-game and post-game shows.

In addition, Peacock will be the exclusive home of the All-Star Futures Game, the showcase fixture for the top minor league prospects played during All-Star Week in July.

MLB has also confirmed that the 18 Peacock live game windows will not be scheduled against any other live coverage until 1.30pm ET that day.

The deal also provides Peacock with on-demand MLB content such as classic games, documentaries and highlight packages in a new dedicated hub on the platform.

“Expanding Peacock’s premium live sports offering for customers remains a top priority and we are very excited to partner with MLB to bring a new, exclusive package of games to Peacock on Sunday mornings for baseball fans,” said Rick Cordella, Peacock’s executive vice president and chief commercial officer.

“We look forward to building upon NBC Sports’ long-standing relationship with Major League Baseball and providing streaming customers exclusive access to games on Peacock.”

“As consumption habits continue to evolve, it is important for us to provide new ways for fans who are outside the cable bundle to watch MLB games,” said Noah Garden, MLB chief revenue officer.

“This agreement marks an exciting new chapter to the extensive history of innovation between MLB and NBC Sports in delivering exciting baseball action to our fans.”

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