Minnesota Twins do a cool deal for new home

The Minnesota Twins, the Major League Baseball team, has secured another new sponsor for the team's final year at the H.H.H. Metrodome and first year at Target Field.

29 April 2009 Michael Long
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The Minnesota Twins, the Major League Baseball team, has secured another new sponsor.

Throughout the team’s final year at the H.H.H. Metrodome and first year at Target Field, Blue Bunny will be the official ice cream of the Twins. As well as exclusive ice cream sales at the Metrodome and the new ballpark, the brand will have signage and promotional opportunities around the venues.

“The Minnesota Twins are proud to announce our partnership with such a great company,” said Twins vice president, Eric Curry. “We are excited to partner with Blue Bunny at the Metrodome this year, and then when we move into our new home at Target Field.”

A number of schemes will be introduced as part of the sponsorship, including one allowing three fans to win a year’s supply of Blue Bunny ice cream at every game by throwing a baseball into a Blue Bunny branded ice cream container.

Mike Wells, chief executive of Wells’ Dairy, which makes Blue Bunny ice cream, added: “There’s nothing that goes together better than baseball and ice cream, two of America’s all-time family favorites. Our marketing partnership with the Twins will no doubt add a twist of fun to a day at the ballpark as fans enjoy great tasting Blue Bunny ice cream while celebrating the rich history of the Twins in their final season playing at the Metrodome as well as anticipating the excitement of moving to a new stadium next year.”

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