- Multi-year deal includes branding on Bucks’ practice jerseys
- Previous arrangement with Harley-Davidson was ‘in line with the NBA average of US$9m’, according to the Milwaukee Business Journal
- Motorola is also the jersey patch partner of Indiana Pacers and Brooklyn Nets
The National Basketball Association’s (NBA) Milwaukee Bucks have named consumer electronics and telecommunications company Motorola as their new jersey patch partner.
Starting with the ongoing 2021 NBA playoffs, the multi-year deal will also see the Chicago-based company’s branding appear on the Bucks’ practice jerseys, which is a first for the team’s jersey patch partner, as well as during in-arena replays and on digital displays at Fiserv Forum.
In addition, the deal designates Motorola as the sixth founding partner of Fiserv Forum and the official mobile smartphone partner of the Bucks. The team’s other founding partners are Fiserv, MolsonCoors, BMO, Johnson Controls and the Froedtert & the Medical College of Wisconsin.
Motorola will also be one of the team’s international sponsors, meaning the pair will be able to activate the partnership overseas as part of the NBA’s international team marketing programme.
The financial terms of the agreement have not been disclosed. According to the Milwaukee Business Journal, the Bucks’ last deal with motorcycle manufacturer Harley-Davidson was ‘in line with the NBA average of US$9 million’.
Another focus of the new partnership will see the pair collaborate on a community initiative around STEM education and advancement, further details of which are due to be announced at a later date.
The Bucks are the third NBA team to secure a jersey patch deal with Motorola, which already sponsors the Brooklyn Nets and Indiana Pacers.
The Motorola logo was on display for the first time on Saturday during the Bucks’ 109-107 overtime win against the Miami Heat in game one of their best-of-seven series in the first round of the playoffs.
