<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-P36XLWQ" height="0" width="0" style="display:none;visibility:hidden">

McLaren to create NFT fan platform with Tezos

Emphasis placed on ensuring platform meets sustainability targets.

18 June 2021 Georgina Yeomans
  • Platform to include racing history and driver line-ups
  • Deal spans esports, IndyCar and F1 teams

McLaren Racing has announced a new multi-year technical partnership with blockchain platform Tezos to curate a non-fungible token (NFT) fan experience.

Spanning McLaren's Formula One, IndyCar and esports branches, the deal will see the team utilise Tezos' network to build a dedicated platform featuring the team’s racing history, as well as driver line-ups.

Tezos and McLaren will also work together to ensure that the team is building a sustainable NFT fan platform, aligning with its environmental goals.

Additionally, Tezos branding will feature across McLaren's Formula One and IndyCar teams, including on driver race suits. The blockchain platform will also be a presenting partner of McLaren Shadow, its esports team.

“Tezos and McLaren Racing uniting to create a unique fan-focused NFT platform is an innovative step in an exciting and rapidly developing industry,” said Lindsey Eckhouse, director of licensing ecommerce and esports at McLaren Racing.

“At McLaren we are known for putting fans at the heart of everything we do, and this is another partnership which allows us to enter a space where fans can own key pieces of our team.

“We are looking forward to launching the platform with Tezos to create bespoke NFTs with our Formula One, IndyCar and esports teams.”

McLaren will create a new fan experience platform using Tezos. 

1 / 2news articles read

Enjoying SportsPro content? Create your account and get enhanced access to all the latest stories.


Already have an account?