Manchester United agree three-year deal with Yanmar

Yanmar, Japan’s leading engineering company, has signed a three-year global partnership with Manchester United.

17 September 2012 Ian McPherson
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Yanmar, Japan’s leading engineering company, has signed a three-year global partnership with Manchester United.

The engineering firm is one of the world’s leading engine manufacturers, with a significant presence in the Japanese market. The agreement will reportedly allow United to utilise Yanmar’s expertise in increasing the team’s profile in Japan.

Top-flight Japanese soccer league club Cerezo Osaka was started by Yanmar in 1957, originally named Yanmar Diesel, and is where United player Shinji Kagawa started his career. The summer signing from Borussia Dortmund was present at the announcement of the partnership at Old Trafford on Friday 14th September.

“With 659 million followers United has a huge global audience and through our alliance we hope to introduce Yanmar and its expertise to some of our key markets,” said United commercial director Richard Arnold. Adding: “In return Yanmar will help us in our desire to engage with our nearly four million Japanese followers.”

Takehito Yamaoka, chairman and president of Yanmar, said: “Since establishing its own team in Japan back in 1957, Yanmar has been championing the sporting ethos football creates, such as hard work, determination and excitement. Many of these traits are still the core values of Yanmar today.

“With Manchester United’s popularity and presence in Asia and the world, Yanmar is confident that this partnership will promote the company’s global presence and activities.”

Manchester United – Yanmar