Manchester City secure Star signing

Premier League leaders unveil regional beer partner.

1 September 2016 Tom Lloyd
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Nigerian beer brand Star has been unveiled as a regional partner of Premier League soccer side Manchester City.

Star will become the English club’s official beer partner for Nigeria, and will receive access to their imagery and archived content. Nigerian fans will also have the opportunity to win trips to watch Manchester City home games, which will include a meet and greet with the players.

“Even though we are Nigeria’s foremost beer brand, we continue to refresh the Star brand, which is what Manchester City are doing to football,” said Nigerian Breweries marketing director Franco Maria-Maggi.

“They bring a freshness to the established football order, and we are happy to partner with them as we both want the same things: to excite football fans and to give them memorable, unforgettable moments.”

Manchester City currently sit joint top of the Premier League, on nine points alongside rivals Chelsea and Manchester United. The team’s sole Nigerian representative is 19-year-old wonderkid Kelechi Iheanacho, who has scored eight times in his 26 appearances for the club.

Nigerian beer brand Star has been unveiled as a regional partner of Premier League soccer side Manchester City.

Star will become the English club’s official beer partner for Nigeria, and will receive access to their imagery and archived content. Nigerian fans will also have the opportunity to win trips to watch Manchester City home games, which will include a meet and greet with the players.

“Even though we are Nigeria’s foremost beer brand, we continue to refresh the Star brand, which is what Manchester City are doing to football,” said Nigerian Breweries marketing director Franco Maria-Maggi.

“They bring a freshness to the established football order, and we are happy to partner with them as we both want the same things: to excite football fans and to give them memorable, unforgettable moments.”

Manchester City currently sit joint top of the Premier League, on nine points alongside rivals Chelsea and Manchester United. The team’s sole Nigerian representative is 19-year-old wonderkid Kelechi Iheanacho, who has scored eight times in his 26 appearances for the club.