<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-P36XLWQ" height="0" width="0" style="display:none;visibility:hidden">

Manchester United renew UK£900m Adidas kit deal

Sportswear giant to pay UK£150m more than its previous ten-year deal with English soccer giants.

31 Jul 2023 Josh Sim

Getty Images

English soccer giants Manchester Untied have renewed their kit supplier partnership with Adidas for a further ten years through to 2035.


  • Deal includes a minimum cash guarantee of UK£900 million (US$1.16 billion) across the ten years
  • New deal ‘increases the focus on the Manchester United women’s team’
  • United’s latest annual report confirms the agreement with Adidas links a part of the yearly payments to their participation in the Uefa Champions League
  • Annual payments will be reduced by 30 per cent should the club fail to qualify for the competition in two consecutive seasons


Adidas returned as United’s kit supplier ahead of the 2015/26 season, with the original ten-year deal worth UK£750 million (US$964.29 million) in total.


“The relationship between Manchester United and Adidas is one of the most iconic in world sport, forged through a shared commitment to style, flair and, most importantly, high performance,” said Richard Arnold, Manchester United chief executive.

“With its roots in the 1980s, our partnership has been reinvented over the past decade with some of the most innovative designs and technology in sportswear. We are now looking forward to refreshing this powerful partnership again through the remainder of this decade and into the 2030s.”

Coming next:

Amid uncertainty among United’s ownership status, this deal will be a significant source of revenue for the club going forward.

1 / 2news articles read

Enjoying SportsPro content? Create your account and get enhanced access to all the latest stories.


Already have an account?