Manchester City have confirmed a deal with OXC that sees the cryptocurrency firm become the Premier League champion’s training kit partner for the 2022/23 season.
According to Forbes, the agreement is worth more than US$20 million with OKC expanding the multi-year, official cryptocurrency exchange partnership it signed with the English soccer giants in March.
In addition to branding on the men’s and women’s training kit, OKX has also been named as the presenting partner of the team’s global Premier League title trophy tour. The company will have a prominent presence as City host fan engagement activations in France, Spain, the UAE, South Korea, as well as, for the first time ever, Mexico, Norway and South Africa.
To mark the expanded partnership, OKX has commissioned street artist Akse P19 and Global Street Art Agency to create new murals featuring City stars Erling Haaland, Jack Grealish, João Cancelo and John Stones across four locations in Manchester. These murals will feature QR codes, allowing fans to scan for a chance to win a season ticket for the OKX box at the club’s Etihad Stadium home.
“The real grit and perseverance is built on the training ground. This is the way we want to nurture new users on our platform,” said Haider Rafique, global chief marketing officer of OKX.
“Being Man City’s official training kit partner helps us extend that mindset from the training ground over to our trading app community.
“We want our community to learn from that mindset and use our demo trading feature to train for the real exchange just like Man City players train before the beginning of the season.
“Our partnership with Man City has provided a great platform through which we have the opportunity to educate those curious about crypto and offer those already involved the training they need to participate responsibly.”
Roel de Vries, group chief operating officer at City Football Group, added: “OKX and Man City are aligned on values such as innovation and success and for both parties, everything starts with training and education.
“Since the initial partnership began in March 2022, we have worked together to ‘supercharge the fan experience’ through a number of exciting content activations ahead of high profile fixtures during the culmination of the 2021/22 season and we look forward to continuing to develop these opportunities over the coming year.”