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Manchester City sign ‘multimillion dollar’ OKX crypto exchange deal

Deal comes after Premier League champions scrapped 3Key partnership in January.

7 March 2022 Rory Jones

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  • OKX gains branding at Etihad Stadium and Academy Stadium
  • New multi-year deal covers men’s, women’s and esports teams

Manchester City have announced OKX as their official cryptocurrency exchange partner in a multi-year, global agreement.

City’s latest deal in the cryptocurrency space comes just months after the cancellation of their agreement with 3Key Technologies. The cryptocurrency brand, which was later found to have no digital footprint or formal business operation, was announced in November as City’s ‘official regional partner in decentralised finance trading analysis’ but that deal was abandoned in January amid questions over 3Key’s legitimacy.

The new partnership, which Forbes reports is worth a multimillion dollar fee annually, covers City’s men’s, women’s and esports teams. It will see OKX branding displayed across the Etihad Stadium, the Academy Stadium on the Etihad Campus and on the club’s digital assets.

The agreement will also see the launch of exclusive club-themed ‘experiences’ on the OKX cryptocurrency exchange platform. City have confirmed that the partnership, which is OKX’s first deal in sports, will also evolve to include further projects in the future.

“The new partnership aligns our shared values of innovation, drive for success and being at the cutting edge of our respective industries,” said Roel De Vries, chief operating officer of the club’s City Football Group (CFG) parent company.

“Their broad and inclusive approach to targeting diverse audiences resonates with our approach. We look forward to working together throughout the partnership.”

Jay Hao, chief executive of OKX, added: “For OKX, Manchester City is a club that represents the effect football has to make a positive difference in people’s lives, to bring people together around a shared love of the beautiful game.

“We are entering the Premier League for the first time as City’s official crypto partner to celebrate this community spirit in the world of football because it’s something we both share.”

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