French media rights agency Fighting Spirit has signed a broadcast distribution agreement with mixed martial arts (MMA) promotion M-1 Global.
Under terms of the deal, which expires at the end of 2012, Fighting Spirit is able to distribute television rights to M-1 Global's various competitions and programming across Europe, Africa and the Middle-East.
Part owned by Russian heavyweight mixed martial artist, the St. Petersburg and Amsterdam-based organises between 40 to 50 events per year including regional competition M-1 Selection and team-based competition M-1 Challenge.
"M-1 Global is extremely happy to announce its cooperation with one of the premier television distribution providers in Europe, Fighting Spirit, the main distributor of combat sports. We look forward to a long and fruitful relationship resulting in MMA fans all over Europe being able to see the region's number one MMA organisation regularly, M-1 Global, one of the top three promotions worldwide," said Evgeni Kogan, M-1 Global's director of operations.
Vadim Finkelstein, M-1 Global founder and president, added, "M-1 Global has high expectations in the cooperation with Fighting Spirit; together we'll continue to build our presence in the European market as the region's leading mixed martial arts promotion."
Laurent Pourrut, Fighting Spirit chief executive, commented, "Fighting Spirit is proud to announce this cooperation, M-1 Global is the leading European MMA organisation . With this partnership, we will delight the MMA fans all over the world."
Financial terms of the agreement were not released.
M-1 Global – Fighting Spirit