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LPGA and Next League agree strategic deal on embracing new tech

Top women’s golf tour hopes agreement will transform it into an ‘innovative, technology-driven organisation’.

18 October 2022 Josh Sim

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  • Next League to help LGPA with short and long term goals via technical support, as well as strategic advice
  • LPGA has tech focused deals with Shi International and KPMG

The Ladies’ Professional Golf Association (LGPA) has announced a partnership with technology services agency Next League that the US-based women’s golf tour hopes will help it grow through a greater emphasis on technology.

The multi-phase strategic partnership will see Next League provide both strategic and technical support to the LGPA, with the goal of embracing new technologies that will benefit all aspects of the preeminent women’s golf circuit.

As part of the strategic partnership, Next League will work with LPGA stakeholders to create prioritised business requirements, a product strategy and roadmap, as well as plans for a more focused approach to technology. Both short and long term goals will be established between Next League and the LPGA, as it hopes to shift towards becoming an ‘innovative, technology-driven organisation’.

“The LPGA is embarking on a digital transformation and partnering with Next League to deeply understand our business and key focus areas will help us deliver digital solutions that meet the needs of global audiences which is critical for us as we grow our fan base,” said Mollie Marcoux Samaan, LPGA commissioner.

Next League’s co-founder and chief executive David Nugent added: “The LPGA is at a unique moment in its history as it is being presented with new opportunities and challenges as the global game of golf continues to grow and evolve.

“We are thrilled to be partnering with the LPGA team and are excited about building something special together.”

This announcement follows the introduction of the KPMG Performance Insights platform last year, as part of an expanded partnership between the LPGA and professional services firm KPMG. That partnership is focused on providing data insights and advanced performance analytics.

Shi International is another LPGA partner in the technology space. That agreement is based on the IT solutions provider helping the LPGA strengthen its technological infrastructure.

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