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LPGA’s Evian Championship secures Amundi as title sponsor

Deal will see women’s golf major’s prize purse increased to US$4.5m.

2 February 2021 Sam Carp

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  • Tournament to be known as The Amundi Evian Championship from 2021
  • Improved prize purse represents US$400k increase

French asset management firm Amundi is the new title sponsor of The Evian Championship, one of the Ladies Professional Golf Association’s (LPGA) five major tournaments.

Starting with the 2021 edition, the event will be known as The Amundi Evian Championship, which is played annually at the Evian Resort Golf Club in southeastern France.

The prize purse will also increase by US$400,000 to US$4.5 million, cementing the tournament’s position as one of the most lucrative in women’s golf.

Yves Perrier, chief executive of Amundi, said that deal would be particularly beneficial to the company in Asia, and added that the firm is committed to supporting Europe’s female golfers “over the next five years”.

“Today, the fact that Amundi joins us, in such unusual times, once again reaffirms the major’s appeal,” added Frank Riboud, the event’s chairman. “It enables us to further develop the tournament’s global strength and improve in all areas in order to provide the players and the international golfing world with a tournament that is unique, and one which has – I believe – proven its ability to endlessly reinvent itself and become a benchmark.”

The 2020 edition of The Evian Championship was cancelled due to the Covid-19 pandemic. This year’s tournament is scheduled to take place from 22nd to 25th July.

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