Longines lands long-term FEI renewal

Luxury watchmaker to title sponsor Nations Cup Jumping Series in extended deal.

4 September 2017 Sam Carp
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The International Equestrian Federation (FEI) has announced that Longines will be the title sponsor of its Nations Cup Jumping Series under the terms of a new long-term agreement.

The final of this year’s edition of the competition is scheduled to begin on 28th September in Barcelona, Spain and will be renamed the Longines FEI Nations Cup Jumping Final. The series itself will then be known as the Longines FEI Nations Cup Jumping starting from 2018.   

The luxury watchmaker became the FEI’s first top partner in 2013, and while the initial contract does not expire for another five years, the global association between the two parties has now been extended. The agreement will see the Swiss brand continue as the title sponsor of the World Cup Jumping Western European League, the official timekeeper and official watch of the FEI, and as official timekeeper of the FEI World Equestrian Games.

Ingmar De Vos, president of the FEI, said: “This new and extended agreement with Longines is the most significant in the history of the FEI and possibly even in the history of equestrian sport. It doesn't just secure the long-term future of our flagship team series, the FEI Nations Cup, it provides the whole industry with a previously unseen level of support.

“We are so grateful for what Longines does for the equestrian world and the trust that they place in the FEI as a partner. It's a logical extension of the existing very successful partnership and I know I speak for the entire equestrian community when I express my gratitude to Longines.”

Juan-Carlos Capelli, Longines’ vice president and head of international marketing, added: “We would like to thank the president of the FEI, Mr Ingmar de Vos, as well as his team for having made this new agreement possible and we already look forward to the great final in Barcelona, which will mark our first prominent presence at a newly-named Longines FEI Nations Cup Jumping competition.”

The International Equestrian Federation (FEI) has announced that Longines will be the title sponsor of its Nations Cup Jumping Series under the terms of a new long-term agreement.

The final of this year’s edition of the competition is scheduled to begin on 28th September in Barcelona, Spain and will be renamed the Longines FEI Nations Cup Jumping Final. The series itself will then be known as the Longines FEI Nations Cup Jumping starting from 2018.   

The luxury watchmaker became the FEI’s first top partner in 2013, and while the initial contract does not expire for another five years, the global association between the two parties has now been extended. The agreement will see the Swiss brand continue as the title sponsor of the World Cup Jumping Western European League, the official timekeeper and official watch of the FEI, and as official timekeeper of the FEI World Equestrian Games.

Ingmar De Vos, president of the FEI, said: “This new and extended agreement with Longines is the most significant in the history of the FEI and possibly even in the history of equestrian sport. It doesn't just secure the long-term future of our flagship team series, the FEI Nations Cup, it provides the whole industry with a previously unseen level of support.

“We are so grateful for what Longines does for the equestrian world and the trust that they place in the FEI as a partner. It's a logical extension of the existing very successful partnership and I know I speak for the entire equestrian community when I express my gratitude to Longines.”

Juan-Carlos Capelli, Longines’ vice president and head of international marketing, added: “We would like to thank the president of the FEI, Mr Ingmar de Vos, as well as his team for having made this new agreement possible and we already look forward to the great final in Barcelona, which will mark our first prominent presence at a newly-named Longines FEI Nations Cup Jumping competition.”