English soccer giants Liverpool are expanding their YouTube content as they become the first sports team globally to offer YouTube membership.
The Premier League club have set a price point of UK£0.99 (US$1.29) per month for subscribers to gain access to exclusive content and other perks.
An enhanced video package will provide access to four additional weekly shows, live match reactions and more behind-the-scenes content. Supporters will also be able to take advantage of exclusive digital features, such as bespoke Liverpool emojis and loyalty badges, as well as interacting with the club or other Reds fans via the YouTube membership community.
Liverpool’s original free channel will still be available to access at no extra cost.
The Merseyside club boast the biggest YouTube channel in the Premier League, with 3.4 million subscribers, and have seen more than one billion minutes of content watched in 2019 alone.
The YouTube membership announcement comes after a recent report that Liverpool have the highest earning potential of any professional soccer club on YouTube. According to the report, the club could earn US$663,940 a month via Adsense revenue, based on how much a partner pays per 1,000 views, and estimated earnings from selling merchandise.
Drew Crisp, senior vice president, digital, media and marketing, at Liverpool, said: “With the YouTube memberships launch, we are giving fans a more flexible opportunity to access premium content, while also helping us to serve them our award-winning videos on the platform they love.”
Tomos Grace, head of sport for YouTube, Europe, Middle East and Africa, added: “This product represents a new opportunity for sports organisations to reach a global audience, and Liverpool FC, with its large fan base, is well positioned for success by providing fans even more of the content they love most.”
The Premier League club will offer an enhanced video package to paying subscribers.
English soccer giants Liverpool are expanding their YouTube content as they become the first sports team globally to offer YouTube membership.
The Premier League club have set a price point of UK£0.99 (US$1.29) per month for subscribers to gain access to exclusive content and other perks.
An enhanced video package will provide access to four additional weekly shows, live match reactions and more behind-the-scenes content. Supporters will also be able to take advantage of exclusive digital features, such as bespoke Liverpool emojis and loyalty badges, as well as interacting with the club or other Reds fans via the YouTube membership community.
Liverpool’s original free channel will still be available to access at no extra cost.
The Merseyside club boast the biggest YouTube channel in the Premier League, with 3.4 million subscribers, and have seen more than one billion minutes of content watched in 2019 alone.
The YouTube membership announcement comes after a recent report that Liverpool have the highest earning potential of any professional soccer club on YouTube. According to the report, the club could earn US$663,940 a month via Adsense revenue, based on how much a partner pays per 1,000 views, and estimated earnings from selling merchandise.
Drew Crisp, senior vice president, digital, media and marketing, at Liverpool, said: “With the YouTube memberships launch, we are giving fans a more flexible opportunity to access premium content, while also helping us to serve them our award-winning videos on the platform they love.”
Tomos Grace, head of sport for YouTube, Europe, Middle East and Africa, added: “This product represents a new opportunity for sports organisations to reach a global audience, and Liverpool FC, with its large fan base, is well positioned for success by providing fans even more of the content they love most.”
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