Getty Images
English soccer giants Liverpool are making a UK£16 million (US$19.6 million) major technology investment in an attempt to improve fan experience.
Speaking at the recent launch of ‘Brand Liverpool', the club's chief executive Peter Moore confirmed they will be upping their spend on digital platforms, payment options and customer service.
According to Business Cloud, an audience of 150 leading representatives of public and private sectors gathered as Moore also outlined the importance of increasing communication and engagement with Liverpool's global fanbase.
The 64-year-old said: “You can’t reach out to 771 million people without technology.
“We’re investing UK£16 million over the next three years in rebuilding all our mobile offerings, our web offerings, global billing systems, customer service – all so we can try and talk and add value to these fans’ experiences.
“People come for the football but they stay for the city.
“We’re based right in the middle of Liverpool in Chapel Street. We have over 800 people who work for the football club who don’t kick a ball for the football club.
“The great majority of these are Liverpudlians who understand what it means to work for Liverpool FC and what Liverpool FC, equally importantly, means to the city of Liverpool.”
Liverpool are making a UK£16 million (US$19.6 million) major technology investment in an attempt to improve fan experience
English soccer giants Liverpool are making a UK£16 million (US$19.6 million) major technology investment in an attempt to improve fan experience.
Speaking at the recent launch of ‘Brand Liverpool', the club's chief executive Peter Moore confirmed they will be upping their spend on digital platforms, payment options and customer service.
According to Business Cloud, an audience of 150 leading representatives of public and private sectors gathered as Moore also outlined the importance of increasing communication and engagement with Liverpool's global fanbase.
The 64-year-old said: “You can’t reach out to 771 million people without technology.
“We’re investing UK£16 million over the next three years in rebuilding all our mobile offerings, our web offerings, global billing systems, customer service – all so we can try and talk and add value to these fans’ experiences.
“People come for the football but they stay for the city.
“We’re based right in the middle of Liverpool in Chapel Street. We have over 800 people who work for the football club who don’t kick a ball for the football club.
“The great majority of these are Liverpudlians who understand what it means to work for Liverpool FC and what Liverpool FC, equally importantly, means to the city of Liverpool.”
