The 2010 NBA No. 2 overall draft pick, Evan Turner, has agreed to a multi-year agreement with the Chinese apparel manufacturer Li-Ning.
Under terms of the new six-year agreement the Philadelphia 76ers' star will feature in Li-Ning's global marketing and will wear Li-Ning branded shoes with immediate effect.
Additionally it is understood that in the second year of the new deal, the NBA rookie will release his own signature line of footwear and apparel.
"It's great to have the support of a company that's as eager as I am to perform at the highest level possible. I am excited to be part of a growing brand and to blaze a new path for future young ballplayers everywhere to follow," Turner said.
"This is truly a game-changing moment for the Li-Ning brand," said Brian Cupps, Li-Ning's brand initiative director for basketball. "Adding a supreme young talent like Evan Turner sends a message to the global basketball community that Li-Ning basketball is committed to being a player on the global stage."
Jay Li, Li-Ning international general manager, said, "We are thrilled to have another star representing Li-Ning. To compete and be relevant as a performance sports brand, you need representation of some of the world's best, and we know we're getting that in Evan Turner."
The new deal sees Turner join other Li-Ning endorsees Shaq O'neal, Baron Davis, Jose Calderon and Hasheem Thabeet.