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LeTV Sports agrees deal with Ajax

Dutch soccer side signs with Chinese broadcaster.

27 October 2015 Adam Nelson

Chinese online streaming broadcaster LeTV has agreed a three-year partnership with Dutch Eredivisie soccer side AFC Ajax.

Under the agreement, LeTV will be the exclusive media partner of Ajax in China until the end of the 2017/18 Eredivisie season, and the broadcaster will partner with Ajax to establish a soccer training camp for the Amsterdam-based club in China.

LeTV will also collaborate with Ajax to arrange the broadcast of the club's pre-season tours in Asia.

Ajax are currently top of the Eredivisie on goal difference, level on points with Rotterdam-based rivals Feyenoord.

Chinese online streaming broadcaster LeTV has agreed a three-year partnership with Dutch Eredivisie soccer side AFC Ajax.

Under the agreement, LeTV will be the exclusive media partner of Ajax in China until the end of the 2017/18 Eredivisie season, and the broadcaster will partner with Ajax to establish a soccer training camp for the Amsterdam-based club in China.

LeTV will also collaborate with Ajax to arrange the broadcast of the club's pre-season tours in Asia.

Ajax are currently top of the Eredivisie on goal difference, level on points with Rotterdam-based rivals Feyenoord.

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