Miami Heat player LeBron James has announced a new partnership with integrated marketing and technology services firm SapientNitro in order to further develop and expand the NBA superstar's digital and social media assets.
According to an official press release the one-year deal will see SapientNitro using 'innovative website design and social media integration to allow fans and brands to connect with LeBron and his community. A key component of the collaboration will be the re-launch of lebronjames.com as an ultimate fan destination.'
James currently possesses nearly ten million fans on Facebook and over four million followers on Twitter.
“I’m blessed with the best fans on the planet and love engaging with them directly,” said James who in the July 2011 edition of SportsPro was ranked as the world's second most marketable athlete. “Every day new technologies come out that allow me to take that fan connection to another level. In SapientNitro, I found a partner that has the brand thinking, creative ideas, digital expertise, and global delivery scale to support my expanding ambitions.”
Sapient chief marketing officer Bill Kanarick added, "LeBron was one of the first sports stars to understand the power of digital and social media to create two-way dialogue with his fans. We look forward to working with LeBron and his team to further build community and fan engagement in innovative ways."