<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-P36XLWQ" height="0" width="0" style="display:none;visibility:hidden">

Learfield IMG and Elevate join forces to drive revenue across US college sports

Strategic partnership to combine agency's data and analytics platform with consulting firm's insights service.

4 May 2021 Sam Carp
  • Solutions offered across sponsorship, market and benchmark analyses, ticket sales, premium experiences, venue renovations and new construction
  • Elevate chairman and CEO Al Guido says partnership has potential to “change the future of collegiate sports”

The Learfield IMG College marketing agency and Elevate Sports Ventures, the sports and entertainment consulting firm, have launched a strategic partnership to help schools across US college sports identify revenue growth opportunities.

The collaboration will see the pair leverage Learfield IMG College’s Fanbase data and analytics platform and Elevate’s insights service to provide athletics departments with solutions across a number of areas.

Other details of the partnership at this stage are scarce, but Learfield IMG College and Elevate said they plan to create revenue opportunities through naming rights and sponsorship growth, market and benchmark analyses, ticket sales and donor development, premium experiences, feasibility studies, venue reonvations and new construction.

“We're entering a new era where big, highly unique opportunities are becoming more available to our school partners, and we have a responsibility to help those partners navigate these considerations, and meaningfully grow their business as a result,” said Learfield IMG College president and chief executive Cole Gahagan. “We couldn't be more thrilled to partner with Elevate Sports Ventures, as together we leverage unrivaled data services, technology, and fan engagement to better service university and brand partners alike.”

Formed in 2018 as a joint venture between the National Football League’s (NFL) San Francisco 49ers and Harris Blitzer Sports & Entertainment (HBSE), Elevate has since secured the backing of Ticketmaster, Live Nation and the Oak View Group (OVG).

Earlier this year, Elevate, whose services span venue renovations, sales and marketing, premium ticketing, and strategy and analytics, acquired Dynamic Pricing Partners, a ticket pricing, analytics and distribution consulting company that provides solutions to more than 70 university athletic departments.

Al Guido, chairman and chief executive of Elevate Sports Ventures, added: “The powerful combination of Learfield IMG College's incredible roster of university clients and Elevate Sports Ventures' proficiency in developing comprehensive, individualised and data-driven solutions for professional sports teams, venues, and properties, has the potential to change the future of collegiate sports.

“Learfield IMG College and Elevate Sports Ventures are the trusted names, proven operators, and perceptive strategists that will well serve the needs of athletic departments across the country uncovering new revenue opportunities.”

1 / 2news articles read

Enjoying SportsPro content? Create your account and get enhanced access to all the latest stories.


Already have an account?