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Spanish soccer’s LaLiga has announced plans to make its LaLiga Xtra mobile app available through licensees in 18 countries as part of a deal with the Digital Virgo Group.
Confirmed:
- Licensees to manage and operate the app in their respective regions
- League will instead focus on content innovation and development
Context:
Offering a second-screen experience featuring LaLiga content, live data, quizzes and fantasy games, the LaLiga Xtra app is already available in countries across South America, Europe, the Middle East and North Africa, including France, Belgium, Portugal, Argentina and Morocco, among others. According to the league, the new licensing model represents ‘the next phase’ of the app’s development.
Comment:
“This arrangement will help us promote the value and importance of Spanish football to a global audience in addition to providing our supporters with access to a range of services that will make experiencing LaLiga a more enjoyable and accessible experience,” said Javier Gil, sponsorship project coordinator at LaLiga.
Coming next:
According to Statista data cited by LaLiga, 77 per cent of people use their smartphone while watching TV, and 35 per cent use applications. By leveraging local licensees in specific regions, the league is aiming to cater to this audience appetite whilst developing the reach and richness of the viewing experience around its live matches.
