Spanish soccer’s LaLiga and Snapchat have announced a new content partnership that is set to bring premium content to millions of young fans on Snapchat.
The short-form video platform’s global community of over 347 million people will be able to watch weekly soccer highlights, historic archives, behind the scenes content, top goals and saves of the year through a dedicated show called ‘LaLiga Show Time’.
Content on Snapchat’s ‘Stories’ and ‘Spotlight’ features posted by LaLiga’s ‘Snap Star’ account will also be made available. Additionally, the partnership includes the creation of augmented reality (AR) lens experiences, Cameos, Bitmojis, filters and stickers.
LaLiga hopes the alliance will help the league reach new audiences by capitalising on innovative digital technologies, as well as Snapchat’s strategy for expansion and growth across the globe.
“This agreement is a step forward for LaLiga in its strategy of digitalisation and reaching young audiences, as well as a reinforcement of our work on social media,” said Alfredo Bermejo, digital strategy director of LaLiga.
“The Snap ecosystem tools also allow us to offer quality LaLiga content to younger fans.”
Alejandro Arenas, international sports partnerships at Snap, added: “This is Snap’s very first partnership with a major European league and the beginning of a new way for football fans to experience their sport, whether that’s watching match highlights, playing with and sharing immersive AR experiences, or kitting out their Bitmoji in their favorite teams kit.”