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- 13 clubs’ merchandise, including kits and apparel, now available on Amazon
- Spanish top flight plans to bring more clubs on board in 2022
LaLiga has launched an official store on Amazon, becoming the first soccer league to have its own dedicated ecommerce portal with the online retail giant.
More than 1,600 licensed products are now available in the UK, Germany, Italy and France via LaLiga’s official store.
The ecommerce platform features kits and other merchandise from 13 Spanish top-flight clubs, which are Athletic Bilbao, Villarreal, Real Betis and Real Sociedad, as well as Espanyol, Getafe, Cadiz, Levante, Deportivo Alaves, RCD Mallorca, Celta Vigo, Granada and Osasuna.
Notably, Spanish giants Real Madrid, Barcelona and Atletico Madrid are absent from the list of clubs selling products via LaLiga’s Amazon store.
Oscar Mayo, executive director of LaLiga, said: “It’s very important to offer LaLiga Santander and LaLiga SmartBank clubs all possible tools in order to bring our league closer to our fans around the world. Through this exciting collaboration with Amazon, we are continuing to develop our internationalisation strategy and we can boost the growth of the competition and its clubs.
“For now, we have 13 LaLiga Santander clubs participating in this project, with the LaLiga store to launch from December 29th in the United Kingdom, France, Italy and Germany. Our goal is to bring more LaLiga clubs on board and to be present in more regions around the world, with these to be announced during the first quarter of 2022.”
