MTN, a telecommunications group owned by Irancell, has entered into a commercial partnership with La Liga, which operates the top two divisions of Spanish club soccer.
The two parties will collaborate on bespoke content and marketing platforms to help further La Liga’s ever expanding global presence. The Iranian company operates in 20 countries across Europe, Africa and the Middle East.
Neither the financial terms nor the duration of the contract have been released.
Gregory Bolle, director of global partnerships at La Liga, said: “Iran is an important soccer market in Middle East and has qualified for all the Fifa tournaments. It allows us to innovate in terms of content production and distribution.”
In April, Saudi Arabian agency Sela Sport became La Liga’s official and exclusive commercial partner for the Middle East and North Africa (MENA) region.
La Liga recently launched an official Twitter account in Arabic while it has over 3.24 million Facebook followers in the Arab countries, and boasts a global audience of some 2.5 billion people in more than 180 countries.
In 2014 the league opened a commercial office in Dubai.
MTN, a telecommunications group owned by Irancell, has entered into a commercial partnership with La Liga, which operates the top two divisions of Spanish club soccer.
The two parties will collaborate on bespoke content and marketing platforms to help further La Liga’s ever expanding global presence. The Iranian company operates in 20 countries across Europe, Africa and the Middle East.
Neither the financial terms nor the duration of the contract have been released.
Gregory Bolle, director of global partnerships at La Liga, said: “Iran is an important soccer market in Middle East and has qualified for all the Fifa tournaments. It allows us to innovate in terms of content production and distribution.”
In April, Saudi Arabian agency Sela Sport became La Liga’s official and exclusive commercial partner for the Middle East and North Africa (MENA) region.
La Liga recently launched an official Twitter account in Arabic while it has over 3.24 million Facebook followers in the Arab countries, and boasts a global audience of some 2.5 billion people in more than 180 countries.
In 2014 the league opened a commercial office in Dubai.
