LA Lakers’ Delta extension allows fans to swap tickets for flights

Long-term deal sees US carrier also remain airline partner of NBA franchise.

31 October 2019 Sam Carp
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The National Basketball Association’s (NBA) Los Angeles Lakers have announced a new charitable ticket exchange service as part of a long-term extension of their partnership with Delta Air Lines.

Starting with the Lakers’ matchup against the Sacramento Kings on 15th November, the Showtime Seat Exchange will allow the team’s season ticket holders to receive flight vouchers in return for their game tickets to four specific Lakers fixtures this season, which will be donated to several local non-profit organisations.

The initiative, which is limited to 50 game tickets for each match, is also valid for the Lakers’ game against the Denver Nuggets on 22nd December, their 31st January outing against the Portland Trail Blazers and the team’s showdown with the Denver Nuggets on 15th March.

Tim Harris, the Lakers’ president of business operations, said: “For almost a decade, Delta has worked together with the team to create unique and innovative programmes that give back, and this initiative is yet another example of their continued commitment to Lakers fans and the community.”

The broader deal sees Delta retain its position as the exclusive official airline partner of the Lakers, while the company will also benefit from an increased presence on the team’s social and digital channels. Customised courtside seat backs will also be changed throughout the season to showcase Delta brand initiatives.

“As the Lakers’ official airline since 2011, we are proud to support the 16-time World Champions and to work together to create unique experiences for Lakers fans and the community,” added Scott Santoro, Delta’s vice president for Los Angeles and west sales. “The launch of Showtime Seat Exchange allows our organisations to make a strong, aligned impact, connecting our community and customers through this unique programme.”

As well as the Lakers, Delta is also aligned with LA’s National Hockey League (NHL) franchise, the Kings, and Major League Soccer’s (MLS) Los Angeles Football Club.

The Lakers are third in the NBA’s Western Conference having won three of their opening four games of the 2019/20 season. They travel to play the Dallas Mavericks in their next fixture on Friday.

The National Basketball Association’s (NBA) Los Angeles Lakers have announced a new charitable ticket exchange service as part of a long-term extension of their partnership with Delta Airlines.

Starting with the Lakers’ matchup against the Sacramento Kings on 15th November, the Showtime Seat Exchange will allow the team’s season ticketholders to receive flight vouchers in return for their game tickets to four specific Lakers fixtures this season, which will be donated to several local non-profit organisations.

The initiative, which is limited to 50 game tickets for each match, is also valid for the Lakers’ game against the Denver Nuggets on 22nd December, their 31st January outing against the Portland Trail Blazers and the team’s showdown with the Denver Nuggets on 15th March.

Tim Harris, the Lakers’ president of business operations. “For almost a decade, Delta has worked together with the team to create unique and innovative programmes that give back, and this initiative is yet another example of their continued commitment to Lakers fans and the community.”

The broader deal sees Delta retain its position as the exclusive official airline partner of the Lakers, while the company will also benefit from an increased presence on the team’s social and digital channels. Customised courtside seat backs will also be changed throughout the season to showcase Delta brand initiatives.

“As the Lakers’ official airline since 2011, we are proud to support the 16-time World Champions and to work together to create unique experiences for Lakers fans and the community,” added Scott Santoro, Delta’s vice president for Los Angeles and west sales. “The launch of Showtime Seat Exchange allows our organisations to make a strong, aligned impact, connecting our community and customers through this unique programme.”

As well as the Lakers, Delta is also aligned with LA’s National Hockey League (NHL) franchise, the Kings, and Major League Soccer’s (MLS) Los Angeles Football Club.

The Lakers are third in the NBA’s Western Conference having won three of their opening four games of the 2019/20 season. They travel to play the Dallas Mavericks in their next fixture on Friday.

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