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National Basketball Association (NBA) franchise the Los Angeles Clippers have enlisted Amazon Web Service’s (AWS) cloud analytics platform to support their new augmented reality (AR) digital viewing experience.
CourtVision, which displays real-time data and graphics during live games, allows subscribers to the Fox Sports Prime package to fashion their own viewing preferences via the broadcaster’s official app.
The technology, which debuted at the beginning of the current NBA season, was launched in collaboration with the league’s official analytics partner Second Spectrum, a Los Angeles-based software developer which specialises in building machine-learning tools that are able decipher game-play within dynamic sports.
The company will now use AWS’s artificial intelligence (AI) to help broaden its analysis of NBA matches and drive new and enhanced experiences for CourtVision viewers.
“Innovation only happens when big vision is integrated with technological capabilities to bring that vision to life,” said Clippers chief global partnerships officer Scott Sonnenberg.
“Our goal in launching Clippers CourtVision with Second Spectrum was to evolve the sports broadcasting experience. That goal has been realised in large part due to a collaborative approach to computing solutions built utilising AWS.
“Ultimately, we believe this technology powered by AWS will drive a revolution in the broadcast experience that translates Second Spectrum’s cutting edge machine learning and AR to all sports, so that fans can watch their game, their way.”
ESPN has also announced that it will carry a Full Court Press presentation from Second Spectrum during the Clippers' home clash against the Milwaukee Bucks on 1st March via ESPN 3 and the ESPN app, and will include graphics featuring the scoring probabilty of all five players on the attacking team.
Second Spectrum uses cameras in all 29 NBA arenas to collect 3D spatial data including ball and player locations and movements, which will now be stored and analysed by AWS to optimise the speed of CourtVision’s tracking technology.
In addition, the CourtVision service will test Amazon SageMaker, AWS’s algorithm technology, to build and deploy AI-driven statistics which will appear on live and video-on-demand (VOD) content from the NBA.
“The combination of cloud computing and machine learning has the potential to fundamentally redefine how fans experience the sports they love,” added Mike Clayville, vice president for worldwide commercial sales at AWS.
“With AWS, Second Spectrum and the LA Clippers leverage Amazon’s 20 years of experience in machine learning and AWS’s comprehensive suite of cloud services to provide fans with a deeper understanding of the action on the court.
“We look forward to working closely with both organisations as they invent new ways for fans to enjoy the game of basketball.”
National Basketball Association (NBA) franchise the Los Angeles Clippers have enlisted Amazon Web Service’s (AWS) cloud analytics platform to support their new augmented reality (AR) digital viewing experience.
CourtVision, which displays real-time data and graphics during live games, allows subscribers to the Fox Sports Prime package to fashion their own viewing preferences via the broadcaster’s official app.
The technology, which debuted at the beginning of the current NBA season, was launched in collaboration with the league’s official analytics partner Second Spectrum, a Los Angeles-based software developer which specialises in building machine-learning tools that are able decipher game-play within dynamic sports.
The company will now use AWS’s artificial intelligence (AI) to help broaden its analysis of NBA matches and drive new and enhanced experiences for CourtVision viewers.
“Innovation only happens when big vision is integrated with technological capabilities to bring that vision to life,” said Clippers chief global partnerships officer Scott Sonnenberg.
“Our goal in launching Clippers CourtVision with Second Spectrum was to evolve the sports broadcasting experience. That goal has been realised in large part due to a collaborative approach to computing solutions built utilising AWS.
“Ultimately, we believe this technology powered by AWS will drive a revolution in the broadcast experience that translates Second Spectrum’s cutting edge machine learning and AR to all sports, so that fans can watch their game, their way.”
Second Spectrum uses cameras in all 29 NBA arenas to collect 3D spatial data including ball and player locations and movements, which will now be stored and analysed by AWS to optimise the speed of CourtVision’s tracking technology.
In addition, the CourtVision service will test Amazon SageMaker, AWS’s algorithm technology, to build and deploy AI-driven statistics which will appear on live and video-on-demand (VOD) content from the NBA.
“The combination of cloud computing and machine learning has the potential to fundamentally redefine how fans experience the sports they love,” added Mike Clayville, vice president for worldwide commercial sales at AWS.
“With AWS, Second Spectrum and the LA Clippers leverage Amazon’s 20 years of experience in machine learning and AWS’s comprehensive suite of cloud services to provide fans with a deeper understanding of the action on the court.
“We look forward to working closely with both organisations as they invent new ways for fans to enjoy the game of basketball.”
