Sorare and Kylian Mbappe have agreed a deal that will see the French soccer star become an ambassador and investor in the non-fungible token (NFT) fantasy sports platform.
The deal marks a first player ambassador agreement for Sorare, which has more than two million global users and in excess of 250 sports partnerships across leagues such as LaLiga, the Bundesliga, as well as Major League Baseball (MLB).
Under the new agreement, the blockchain company will support Mbappé’s Inspired By KM (IBKM) charity, which aims to educate youths from disadvantaged backgrounds about the advantages of Web 3.0 technology.
Sorare will provide training, conferences, equipment and a special diploma for the young people IBKM works with, as well as auction a unique Mbappe NFT for charity.
Also becoming an investor in the blockchain-based fantasy sports game, Mbappe joins fellow athletes Serena Williams, Gerard Pique and Rio Ferdinand, who all have an interest in Sorare.
Nicolas Julia, chief executive and founder of Sorare, said: “[Kylian Mbappé] is a true football icon and will undeniably be one of the most important figures in world football for years to come. And like Sorare, he has limitless ambition, he’s fast-moving on and off the pitch, he has a truly global reach, and he is committed to enacting positive change in the world.
“Off the pitch, the most important thing for me is helping empower young people – who might not have access to the type of opportunities others have – to realise and fulfil their dreams and potential,” Mbappe added.
“And with new technologies presenting such profound opportunities, I wanted to partner with an ambitious, global tech brand that would resonate with the young people whose dreams we’re supporting.
“Sorare was the perfect fit, and I was beyond inspired by Nicolas and the team’s enthusiasm for football, fans, and building a better, more inclusive world. I can’t wait to get started and make a global impact with them as their first-ever player ambassador.”
“We’re thrilled to have Kylian join Sorare on our journey to connect millions of sports fans worldwide with their favourite athletes in innovative new ways.”