K+ has retained the broadcast rights in Vietnam to English soccer's Premier League.
The pay-TV company, a joint venture between Vietnamese broadcaster VTV and Canal+ of France, has signed a three-year deal with the MP & Silva agency, which has been marketing the rights in Vietnam on behalf of the league. K+ will air games from the beginning of the 2016/17 season until the end of 2018/19.
According to Vietnam's Thanh Nien Daily, MP & Silva rejected a joint offer from a group of subscription broadcasters in the Vietnam Pay Television Association, which had bid US$46 million. The agency reportedly said that such an offer would contravene broadcast rights regulations. The financial terms of the K+ deal were not released, but it is understood to be worth less than the Vietnam Pay Television Association offer.
Beatrice Lee, MP & Silva's marketing director for the Asia-Pacific region, said: “We are delighted to conclude our agreement with K+, which have shown to be a great partner having showcased the Premier League successfully over the last six seasons on their channels.
“We are confident we will continue to grow the audience base in Vietnam, and look forward to promoting the Premier League with excellent high-quality coverage on K+ to serve football fans for the next three seasons.”
K+ has retained the broadcast rights in Vietnam to English soccer's Premier League.
The pay-TV company, a joint venture between Vietnamese broadcaster VTV and Canal+ of France, has signed a three-year deal with the MP & Silva agency, which has been marketing the rights in Vietnam on behalf of the league. K+ will air games from the beginning of the 2016/17 season until the end of 2018/19.
According to Vietnam's Thanh Nien Daily, MP & Silva rejected a joint offer from a group of subscription broadcasters in the Vietnam Pay Television Association, which had bid US$46 million. The agency reportedly said that such an offer would contravene broadcast rights regulations. The financial terms of the K+ deal were not released, but it is understood to be worth less than the Vietnam Pay Television Association offer.
Beatrice Lee, MP & Silva's marketing director for the Asia-Pacific region, said: “We are delighted to conclude our agreement with K+, which have shown to be a great partner having showcased the Premier League successfully over the last six seasons on their channels.
“We are confident we will continue to grow the audience base in Vietnam, and look forward to promoting the Premier League with excellent high-quality coverage on K+ to serve football fans for the next three seasons.”
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