ISC, the commercial rights holder for the FIA World Rally Championship, has announced that Swiss watch brand Edox has become the official timing partner of the series.
The new deal, which runs until 2013, means Edox will support the championship’s timing and results service. Founded in 1884, Switzerland based Edox is a family owned independent watchmaker and already supports timing systems in a variety of international sporting events.
“We’re delighted to welcome Edox to our sponsorship portfolio,” said ISC chief executive Simon Long. “Edox and the WRC are both leaders in their respective fields and pioneers of technical innovation. Timing is vitally important to our sport and the partnership will enable both brands to continue to showcase the very best timing solutions.”
Alexandre Strambini, managing director of Edox Watches, added: “The WRC is one of the most recognisable brands in world sport, and also a leader in technology, so there is a natural synergy between us. Edox is excited by the opportunities for the association and look forward to announcing high profile initiatives for our partnership in the near future.”