IPL
The opening day of the 2023 Indian Premier League (IPL) season reached 140 million live viewers on Star Sports, the Disney-owned broadcaster has confirmed.
Confirmed:
- Live match TV ratings saw a 29 per cent year-over-year (YoY) increase on Star, with consumption up 47 per cent
- IPL opening weekend generates 1.47 billion total video views on JioCinema, with per-match time watch up 60 per cent YoY to an average of 57 minutes
- JioCinema also scored 50 million user downloads on the first day of the new IPL season
Context:
The 2023 IPL campaign, which got underway on 31st March, is the first season included in the Board of Control for Cricket in India’s (BCCI) four-year, I₹48,390 crore (US$5.9 billion) media rights agreement which sees Disney Star broadcast the competition domestically on its linear channels and Viacom18 stream matches via its digital platforms.
Coming next:
Viacom18 is initially providing its IPL live match streams in front of a paywall and Disney Star has committed to airing 12 games on its free-to-air (FTA) TV channel Star Utsav Movies this season, so as the tournament progresses that creates the prospect of potentially Indian huge audiences to come.
