- Live match TV ratings saw a 29 per cent year-over-year (YoY) increase on Star, with consumption up 47 per cent
- IPL opening weekend generates 1.47 billion total video views on JioCinema, with per-match time watch up 60 per cent YoY to an average of 57 minutes
- JioCinema also scored 50 million user downloads on the first day of the new IPL season
The 2023 IPL campaign, which got underway on 31st March, is the first season included in the Board of Control for Cricket in India’s (BCCI) four-year, I₹48,390 crore (US$5.9 billion) media rights agreement which sees Disney Star broadcast the competition domestically on its linear channels and Viacom18 stream matches via its digital platforms.
Viacom18 is initially providing its IPL live match streams in front of a paywall and Disney Star has committed to airing 12 games on its free-to-air (FTA) TV channel Star Utsav Movies this season, so as the tournament progresses that creates the prospect of potentially Indian huge audiences to come.