Herbalife
The Board of Control for Cricket in India (BCCI) has signed an agreement with Herbalife Nutrition that designates the supplement brand as an official partner of the Indian Premier League (IPL).
Confirmed:
- Year-long deal will cover the 2023 season of the elite Twenty20 franchise competition
- Partnership will promote Los Angeles-based brand’s nutrition products
Context:
Herbalife’s sports partnership portfolio comprises more than 150 athletes, teams and events. These include a personal endorsement deal with Indian cricket star Virat Kohli and the brand’s high-profile main shirt sponsorship with Major League Soccer’s (MLS) LA Galaxy – reportedly worth US$7 million annually.
Coming next:
The 2023 IPL season gets underway on 31st March, with Herbalife set to rollout multi-channel marketing campaigns during the competition featuring Kohli and other Indian sports stars.
