Sportel Goes East

Sportel Asia is the premier biennial event for the sports television industry in the region. The 2010 edition, in Singapore, will be the biggest and most important yet.

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Singapore is in many ways the perfect place for the Sportel Asia convention to take place. The sports television and media exhibition happens between 8th and 10th March at one of the city-state’s &%   #  / 0 +  The choice of location merely underlines the growth of sport in the region: Singapore hosted its second Formula One Grand Prix    #     #  '      will host the inaugural Youth Olympic Games later this year. _ &2  +  0#   exhibition was held for the 20th time in ¢ # '        around the world. It holds events in the USA   _      #       the top executives from the international sports television and sports content domains. The event commonly features traditional  #  #  $     #    % #     #           focusing on new technologies. '  _ “]]}#   0  #   286 companies from 45 countries. ‚ “]] %    &     Singapore. “Singapore has established itself             #  %  #   %    %   _#¡  3% ‚#    2 %  Sportel. “Even with the current economic     #  | „        growth-oriented region and we are looking forward to building on the successes of our past Sportel Asia markets. As a major media      &   # '          ' ( _  ¡ The decision to expand the Sportel      _                #    the increasing number of sports industry companies basing themselves there. A       2 #  _         #  '  _#     ` 3  | # „# „% # -  _# - ‚£ )    # ƒ¢# )„0  '# )   '   + # +*   '%# ^ ^   „       Total Sports Asia. The last of those companies was founded      +  #    %  there is a prime opportunity for Asia to develop further its sports industry in the next decade. “Asia’s strong fundamentals – large     #        Sportel Asia is the premier biennial event for the sports television industry in the region. The 2010 edition, in Singapore, will be the biggest and most important yet. INSIGHT | CONFERENCE SPORTEL GOES EAST 36 | SportsProMedia.com Singapore is developing a reputation as Asia’s sporting capital population – will ensure that the region will be at the forefront of global commercial %           #¡  ¨_    #  $  _       | ^ 0   Olympics in the next decade and therefore the eyes of the sports world seem to shift to       )      not having a global event in Asia in the next         &   on building stronger local sports content and           ¡ “I strongly believe that the next decade in _     %      # raising standards within the many leagues and % #  %       %          ¡ _     # %  $ '  _ can only assist in helping to develop the value        _#        %     ^   properties especially when it comes to media coverage. “Traditionally there has been a loyal following for western brands like the English *      ^           #    #         $ #¡  “Asian broadcasters pay a substantial amount         #      way they can recover their costs is by attracting major advertisers and sponsors through ¨ ¡      2 %   _       ¨  ¡#        % $      % #     $         ¡ Luer highlights the rise of new media – or     ¨ %  ¡   being crucial to the rise of Asian sports properties; Total Sports Asia has developed         # 4   badminton along such lines already. As he says: “Many new channels cannot afford to compete for big international rights and have       %  • ( ¡ Infront Sports and Media is another agency    %   &      '  _ )   %  0  #  through a major marketing tie-up with the 0   $  _ Š0_‹     0     _ *   # )  (         2 % & #  #  % #      % 0   $          ¨}]        0        ‚£#¡  ¨' %    0  (      # 00‚£# 4   ]       nationwide total. Over 50 per cent of sportsrelated advertising goes through this channel. ¢% # 0  (       around US$30 billion. It’s hardly surprising          #  &         ƒ % #      •  (      *    0     on the head: ‘there has not been a tradition of      ‚£      */0 ©*  ( /   0  ª(¡ All of which makes Sportel Asia a   %          #   #    #  }       ¢ -    5  | '   #  % #   a renowned industry event like Sportel is simply a further boon for a rapidly growing     _ ¢  ‚ $#    2 %  '  ' 0 #  it: “This really compliments our growing strength in staging successful sports meetings    &   %  ‚ %  will also allow Singapore to facilitate an exchange of information and skills that can serve as a catalyst for future growth of the    #           #    %            # knowledge and resources will position Singapore as a key venue to the global sports community when they are considering where     % ¡ SportsPro Magazine 36 2010 03 {filedir_26}SportsProMag_issue19_36-37.pdf [7839] [sportspro_march_2010] SportsPro March 2010