Premature Facts

Premature facts within the sports business industry.

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SportsPro Magazine | 15
PREMATURE FACTS
The year of the bid
The sports construction industry might not have as many shiny new venues to build but Uefa’s decision
to stage Euro 2020 in as many as 15 cities across the continent, following a full selection process, is at
least good news for bid consultants and agencies. Throw in what is set to be a multi-city race to stage the
2024 Olympics – probable bids from Doha and the US, renewed interest from the likes of Paris and Rome
and the possibility of wildcards like Dubai – and 2013 seems set to be the year of the bid strategists.
Platini’s cunning plan
On the surface, there’s not much that’s
cunning about Uefa president Michel
Platini’s (above) plan to stage Euro 2020 across
Europe instead of in a single country. But the
timing of the tournament, and Platini’s strong
links to Qatar, open up the intriguing possibility
of a European Championship game being played
outside of Europe for the fi rst time. Once the
traditionalists have acclimatised to Platini’s
self-admittedly “zany” idea, why not get a bit
zanier and use an early round Euro game as a
test event for Qatar 2022? If the pesky issue of
moving the World Cup tournament to the cooler
winter months is still around, then what better
way to prove that it is absolutely necessary than
by playing a competitive tournament game in
stifl ing summer conditions two years earlier?
Europe’s low-hanging fruit
December’s news that TF1 was poised to
sell a signifi cant stake in Eurosport to
US group Discovery Communications signals a
renewed faith in the European media advertising
market and is perhaps a sign of things to
come. Compared to other continents, Europe’s
recovery from economic woe is painstakingly
slow, and despite the slight uplift in advertiser
interest, the fl oodgates could now be open for
foreign media giants to start cherry-picking their
European counterparts.
Crossing the line
Tournament format pioneer
he may be but Platini
remains unmoved by calls
for goal-line technology. In a
November Ouest-France interview,
the Frenchman said it would
cost €32 million to introduce
GoalRef or Hawk-Eye in
European club competition for
one year, and €54 million for fi ve
years’ use after that. He called on
broadcasters to stump up – but
most already have three-season
deals in place. So if Platini ever
acquiesces, we know the fi gures
on Uefa’s ‘offi cial goal-line
technology sponsor’ tender…
UK Sport dunks
on British
Basketball
British
basketball, at
least at the national
level, has improved
immeasurably in
recent times and
2013 was meant
to be its year. The
Euroleague’s Final
Four touches down
in London in May,
its arrival hailed
as the boost the
British game so
dearly needs, before
the GB men’s
team contests its
third consecutive
EuroBasket in September. But with UK Sport
having now pulled the sport’s elite funding
altogether for the lead-up to Rio 2016, British
basketball’s pre-London bubble appears to
have well and truly burst.
Sport for all
Sport sells but – surprise, surprise – it turns out sport also costs. The fl urry of
major regional rights deals currently being negotiated across the United States
is being cited as the primary cause of an anticipated 40 per cent rise in monthly
cable and satellite bills there over the next three years. Providers paying a premium
to be a platform for national and, increasingly, regional broadcasters – ESPN gets
US$5 per subscriber per month compared to MTV’s 40 cents – suggests nothing
fuels the US media quite like sport. But what often gets overlooked is the nonsports
fan. With regional providers increasingly packaging up expensive sports
channels with non-sports programming, viewers are facing no option but to pay
through the nose, even if they have no interest at all in watching the next dunk,
touchdown or home run.

15 2013 02 {filedir_26}SportsProMag_issue51_MAG_15.pdf [28499] [sportspro_february_2013] SportsPro February 2013