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Inter Milan’s Europa League final defeat seen by more than 10m in Italy

Average Italian audience comes in at 5.81m for a 31.1% share.

24 August 2020 Tom Bassam

Getty Images

  • FTA network TV8 hit a peak of 8.61m, while the pay-TV channel hit highs of 2.53m
  • Europa League final is now most-watched soccer match in Sky Italia’s history
  • In Spain, Movistar + coverage peaked at 1.17m with an average audience of 643k

The final of European soccer’s secondary club tournament, the Uefa Europa League, drew a combined peak audience of more than ten million Italian viewers across Sky Italia’s pay-TV network and its free-to-air (FTA) TV8 channel.

Despite Italian giants Inter Milan eventually losing the showpiece fixture to Spanish outfit Sevilla the broadcast was the most-watched Europa League final in Italy since 2013.

In figures confirmed by the broadcaster, Sky aired the match from Cologne’s ‎RheinEnergieStadion on three of its channels, bringing in an average of 1.56 million viewers – an 8.4 per cent share – and a peak audience of 2.53 million. That average viewership is up 21 per cent on the 2019 final where Chelsea triumphed over Arsenal.

With TV8’s peak audience hitting 8.61 million, that takes the combined peak into eight figures. Overall, the average combined viewers across Sky and TV8 amounted to 5.81 million, a 31.1 per cent share.

Individually, the FTA channel scored an average viewership of 4.24 million, a 22.7 per cent share.

Overall, Sevilla’s 3-2 win is now the most-watched soccer match in Sky Italia’s history.

In Spain, pay-TV network Movistar + brought in a peak of 1.17 million viewers with an average audience of 643,000, which was good enough for a 6.2 per cent share.

the Uefa Europa League final drew a combined peak audience of more than ten million Italian

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