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Inter Milan overhaul digital channels and launch OTT platform to deepen fan engagement

New digital ‘ecosystem’ includes integrated website, app, online store and streaming service.

12 July 2022 Steve McCaskill
Inter Milan overhaul digital channels and launch OTT platform to deepen fan engagement

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  • Serie A club works with PwC, Dept and Stream AMG on transformation
  • Inter TV to offer live matches and original content for global audience

Italian soccer giants Inter Milan have overhauled their entire digital presence in a bid to deepen engagement with fans, build the club’s brand and drive new revenue streams.

The Serie A club has worked with global professional services firm PricewaterhouseCoopers (PwC), digital agency Dept and streaming specialists StreamAMG on the transformation. The project covers the Nerazurri’s official website, mobile application and ecommerce platform, as well as seeing the launch of an upgraded over-the-top (OTT) video platform.

By integrating these various channels and offering a more intuitive design, Inter hope to create a consistent ‘digital ecosystem’ that encourages fans to spend more time interacting with the club and allows more data collection in order to better understand supporters.

The club hope direct income from ticketing and merchandise will be boosted by a more intuitive, responsive and multilingual online store, while partners will be offered dedicated content slots on various channels that will allow them to reach the audience they are looking for.

The new ‘InterTV’ platform is an important part of this. The OTT service offers exclusive content from the men’s and women’s teams, as well as live streams of preseason and academy matches. Some content will be tailored for international audiences as Inter seek to grow their global fanbase.

“Thanks to the improvements of the website, the app, and the new e-commerce store, we’re revolutionising our fans’ experience with the club. In using the new site and app fans will be able to experience Inter in a more immersive way, enjoying the revamped design and content,” said Luca Danovaro, chief revenue officer at Inter Milan.

“Moving forward, fans’ shopping experience will be integrated thanks to the new e-commerce store, which allows fans to buy Inter products, including everything from clothing to match tickets, in a more streamlined and accessible way. The new digital ecosystem will also provide our partners with new opportunities to invest further.”

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