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Global marketing agency Infront Sports has acquired a stake in Israeli artificial intelligence (AI) video-tracking firm Videocites, with a view to integrating audience analytics technology into partnerships.
The investment, of which terms were not disclosed, was led by Infront Lab, a new unit within the Wanda Sports-owned company, which explores opportunities for solutions to the challenges facing Infront’s clients and partners.
The Videocites technology utilises visual properties within videos in order to track all copies of live, on-demand and promotional content across multiple channels. The platform claims to provide ‘deeper insight’ into consumer behaviour than traditional analytics tools, with the ability to evaluate earned media value, and identify pirate streams.
The solution is already used by the European Handball Federation (EHF) to calculate audience engagement and reach. With Infront’s portfolio of clients including Fifa and Uefa, the respective world and European soccer’s respective governing bodies, as well as the International Olympic Committee (IOC), Videocites technology has the potential to be utilised across a host of premium sports content.
Christian Müller, Infront’s senior vice president for people, innovation and corporate services said: “Videocites' technology can help gather intelligence for our partners whilst also protecting their content, solving two common issues currently facing the industry.
“This investment is a continuation of Infront Lab's work with some of the world's most exciting technology start-ups which has provided huge benefits to our clients.”
Eyal Arad, Videocites chief executive, added: “Videocites’ unique advantage comes from our video-AI search engine that scales to any number of videos to track all copies immediately. It is immune to all existing video manipulations and is used to offer high-end content protection, true viewership and fan engagement metrics across numerous channels.
“The partnership with Infront Lab will allow us to introduce our technology and services to some of the world's top sports properties, assuring rapid market penetration and significant growth.”
Global marketing agency Infront Sports has acquired a stake in Israeli artificial intelligence (AI) video-tracking firm Videocites, with a view to integrating audience analytics technology into partnerships.
The investment, of which terms were not disclosed, was led by Infront Lab, a new unit within the Wanda Sports-owned company, which explores opportunities for solutions to the challenges facing Infront’s clients and partners.
The Videocites technology utilises visual properties within videos in order to track all copies of live, on-demand and promotional content across multiple channels. The platform claims to provide ‘deeper insight’ into consumer behaviour than traditional analytics tools, with the ability to evaluate earned media value, and identify pirate streams.
The solution is already used by the European Handball Federation (EHF) to calculate audience engagement and reach. With Infront’s portfolio of clients including Fifa and Uefa, the respective world and European soccer’s respective governing bodies, as well as the International Olympic Committee (IOC), Videocites technology has the potential to be utilised across a host of premium sports content.
Christian Müller, Infront’s senior vice president for people, innovation and corporate services said: “Videocites' technology can help gather intelligence for our partners whilst also protecting their content, solving two common issues currently facing the industry.
“This investment is a continuation of Infront Lab's work with some of the world's most exciting technology start-ups which has provided huge benefits to our clients.”
Eyal Arad, Videocites chief executive, added: “Videocites’ unique advantage comes from our video-AI search engine that scales to any number of videos to track all copies immediately. It is immune to all existing video manipulations and is used to offer high-end content protection, true viewership and fan engagement metrics across numerous channels.
“The partnership with Infront Lab will allow us to introduce our technology and services to some of the world's top sports properties, assuring rapid market penetration and significant growth.”
