- TGL set to launch in January 2024
- Infinite Athlete already works with Chelsea and Pac-12
TGL, the tech-focused golf series founded by Tiger Woods and Rory McIlroy’s TMRW Sports’ venture, will roll out artificial intelligence (AI)-powered operational and fan-facing technologies through a new partnership with Infinite Athlete.
The recently rebranded Infinite Athlete combines content creation technologies from Tempus Ex Machina and analytics capabilities from Biocore, promising to build an ‘operating system for sport’ that serves fans, athletes and the wider industry.
The focus of this multi-year partnership will be Tempus Ex’s Fusion Feed machine learning-powered technology, which analyses every play from every game to automatically generate clips and personalised highlights packages for partners.
FusionFeed powers Tempus Ex’s flagship Match View X (MVX) product, which can also be used to deliver personalised broadcasts, complete with customisable graphical overlays, real-time statistics, play-by-play match events, player tracking, and instant highlights.
Technology is a foundational element of TGL which hopes its innovative, shorter format, coupled with some of the leading players in the sport, will appeal to a wider audience. Full Swing has signed up to power the gameplay component of the competition, while Next League will deliver the fan engagement elements.
The first of 15 TGL team-based events is due to be held in January 2024, featuring some of the PGA Tour’s leading players at a purpose-built facility in Florida.
“AI models can only be as effective as the data inputs you have feeding into them,” said Andrew Macaulay, chief technology officer, TMRW Sports.
“Because Tempus Ex’s FusionFeed technology is designed to synchronise every piece of data produced at a sporting event, they are uniquely positioned to ingest the vast amount of data and video that we will capture at TGL matches, optimising our ability to create new experiences for fans.”
“We are energised about this partnership with TGL and the opportunity to bring our technology to yet another sport,” added Sid Rao, senior vice president of global partnerships and revenue at Infinite Athlete.
“By partnering with a league that is strategically building its technology stack from the ground up, we are able to unlock dynamic revenue-generating and enhance fan experience opportunities for them as it continues to grow.”
Tempus Ex, which was named as one of SportsPro’s sports technology ideas to invest in class of 2023, works with the likes of the Premier League’s Chelsea, the National Football League’s (NFL) San Francisco 49ers and the Pac-12 college sports conference.
In 2021, Tempus Ex closed a Series B funding round led by private equity firm Silver Lake and Endeavor, the parent company of the Ultimate Fighting Championship (UFC), and appointed Arizona Cardinals legend Larry Fitzgerald to its board of directors.
It rebranded as Infinite Athlete earlier this month following the acquisition of Biocore. It is also reported to be the new shirt sponsor of Chelsea in a deal worth at least UK£40 million (US$50.9 million) per season.