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The International Cricket Council (ICC) and its fintech infrastructure partner Nium are holding a hackathon to identify startups whose ideas can improve the digital experience for cricket fans.
Confirmed:
- ‘Next In’ event will take place in Bangalore in March
- Hackathon invites innovators to create new cricket engagement experiences in areas such as Web 3.0, virtual reality (VR) and the metaverse
- Selected teams will pitch their concepts to a panel of judges including Indian cricketer Dinesh Karthik
- Winners will receive US$10,000 prize
Context:
The ICC becomes the latest sports federation to host a hackathon to further its digital transformation and identify innovations that can further its ambitions. Cricket Australia and Manchester City are among those to have staged similar initiatives in the past.
Comment:
“The ‘Next In’ hackathon provides a global showcase for innovation from our technology community,” said Finn Bradshaw, the ICC’s head of digital.
“The ICC is proud to continue these tech-led fan engagement initiatives with Nium and we look forward to seeing what digital experiences our fans dream up.”
Coming next:
Next In continues the trend of sporting clubs and federations using hackathons to identify talent and gain outside perspectives as they continue their digital transformation. For the ICC, it is an opportunity to explore technologies that can impact cricket specifically as it seeks to build and grow its audience.
