- Deal kicks in with upcoming men’s T20 World Cup
- FTX adds to partnership roster that includes MLB and the Mercedes F1 team
Cryptocurrency platform FTX Trading Limited has announced a new global partnership with the International Cricket Council (ICC).
Through the new agreement, FTX will sponsor all of the global cricket governing body’s events up to the 2023 men’s Cricket World Cup in India. The contract includes the ICC Cricket World Cups and Twenty20 World Cups for both men’s and women’s teams, plus the men’s U19 Cricket World Cup, as well as the men’s Cricket World Cup qualifiers.
The partnership kicks in with the upcoming men’s T20 World Cup tournament, which gets underway on 17th October.
FTX has been active in the sports sponsorship space this year, agreeing significant deals with the likes of the Mercedes Formula One team and Major League Baseball (MLB), as well as naming rights to the National Basketball Association’s (NBA) Miami Heat’s home arena.
“Cricket is a long-established sport with deep a history and team ties that go back generations. Cryptocurrency is still in its infancy and at FTX we are looking to forge a new path in mostly unchartered territory,” said Sam Bankman-Fried, chief executive and founder of FTX.
“This partnership represents the marriage of those two concepts. It is an honour to be a part of the men’s and women’s cricket tournaments and we look forward to building a strong relationship with the International Cricket Council in the years to come.”
Anurag Dahiya, the ICC’s chief commercial officer, added: “FTX has successfully established itself in a very dynamic sector as one of the world’s leading cryptocurrency exchanges. Their innovative and ambitious approach matches well with the energy of our sport.”