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Horizm launches AI-powered Marketplace for sports sponsorships

Athletes and rights holders collectively offering more than US$1bn in digital inventory via the platform.

16 September 2021 Rory Jones

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  • All transactions can be made via Marketplace, potentially cutting down the time in agreeing deals
  • Brands able to filter opportunities via asset matching service

Digital assets company Horizm has launched Marketplace, a US$1billion platform that will use artificial intelligence (AI) to allow brands to find suitable partnerships.

Using an asset matching service, the platform allows brands to find effective digital audience engagement opportunities. Through Marketplace, brands will be able to identify suitable assets based on criteria such as their target audience, location, type of industry and budget.

With agreements and purchasing made via the platform, Marketplace is designed to cut down on the time and interactions involved for both parties in agreeing a sponsorship deal.

For athletes and rights holders, the new platform presents an opportunity to develop new revenue streams from their existing inventory, with a combined US$1 billion in digital inventory now available on Marketplace.

“When we created this company, our vision was to help the sports and entertainment industries bridge the gap between what is possible on digital and what is currently being achieved”, said Pedro Mestriner, chief executive of Horizm.

“We firmly believe that Marketplace is that bridge and represents the future of digital asset management in sports; it will empower brands to make better, more targeted investments that will deliver a greater ROI while also delivering new revenues for the many rights holders involved.

“To launch Marketplace with over US$1 billion in retained inventory, just two years into the company’s existence, is an achievement we are immensely proud of, but this is only the beginning.”

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