Heinz Big Soup will expand its presence at Super League matches after confirming it will fulfil the second year of its contract with the Rugby Football League (RFL).
The two organisations originally agreed a two-year partnership in February 2012, with Heinz Big Soup gaining advertising exposure on billboards at Super League games, on all 14 team’s playing shirts and on a one-off match ball.
Under the new expanded deal, Heinz Big Soup will feature on all Super League match balls for the 2013 season and launch a series of experiential media campaigns featuring Super League stars to promote the partnership. In addition, according to an official press release, the deal ‘is also underpinned by Heinz Big Soup’s continuing support of the development of the sport at the grassroots level with another season of investment in the National Youth League.’
RFL commercial director James Mercer said: “We are very pleased to have Heinz Big Soup on board for 2013 in what promises to be an extraordinary year for Super League and rugby league in general. There is already a huge awareness of Heinz Big within rugby league following their successful association with Super League through the ‘Big Soup’ brand in 2012 and we are confident that we will see that awareness enhanced further in 2013.
“We have built a strong relationship with Heinz Big Soup since they first got involved and we look forward to working closely with them to strengthen that partnership during the next year.”
Chris Nunn, senior brand manager, Heinz Big Soup, added: “After a successful year of sponsorship in 2012, Heinz Big Soup is looking forward to being a proud supporter of the Super League 2013 season during such a special year for the sport. We have been working hard over the winter break to make sure that we bring Super League fans a full-on Heinz Big Soup experience for 2013, including signing national media partnerships and a big new and interactive campaign which will be launched with some well-known Super League faces in February.”
The Super League, which is still without a title sponsor, kicks off on Friday 1st February when Leeds Rhinos host Hull FC and Salford City Reds face Wigan Warriors.
Heinz Big Soup – RFL