The New Year’s Day college football game at the Cotton Bowl Stadium in Texas will be officially known as the Heart of Dallas Bowl after the non-profit organisation acquired the naming rights to the event.
The event, formerly known as the TicketCity Bowl, will be used as the launch for the Heart of Dallas organisation and a platform to create funding for the local social sector.
The Heart of Dallas Bowl, presented by PlainsCapital Bank, will gain additional support from MetroPCS, Dallas Convention and Visitors Bureau, Omni Hotels and Hyatt, and is backed by Dallas Mayor Mike Rawlings and Big Ten Conference commissioner Jim Delaney.
Financial terms Heart of Dallas’ title sponsorship were not released.
“The Big Ten Conference is excited to partner with the Big 12 and Conference USA in the Heart of Dallas Bowl,” Delany said. “We look forward to participating in this unique and charitable event in one of college football’s most historic venues and applaud the individuals that helped make this vision a reality.”
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Heart of Dallas founder and Conference USA commissioner Britton Banowsky said: “Heart of Dallas is a way for our city to showcase its sports and entertainment for the benefit of those in need right here in our community.”
“The vision is that through first-class events we can assemble the next generation of community leaders while at the same time recognizing and supporting the amazing work being done by the charities in this community,” added Banowsky.
Heart of Dallas Bowl – naming rights