National Rugby League (NRL) team Melbourne Storm have announced that Australian retail chain Harvey Norman will sponsor the back of the club's playing shirts for the duration of the team’s run in the 2011 finals, the NRL's playoff system that determines the two grand finalists at the end of each regular season.
Additionally, the Harvey Norman brand will continue to be visible during the 2012 rugby league season as the club's back of shorts sponsor.
Financial terms were not released, however, based on deals of a similar nature the new agreement is thought to be worth US$300,000 in total.
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"Harvey Norman has been a tremendous supporter of Melbourne Storm since 2005," said the Storm's chief executive Ron Gauci. "“It is wonderful to see them grow their association to become an apparel partner of the club, this year assuming our preeminent back of jersey position and next year backing Storm on our players’ shorts. Both positions will generate nearly $3m in media coverage over the term of the agreement.”
Harvey Norman's Nik Papa added, “Harvey Norman is excited and proud to continue their sponsorship with Melbourne Storm. We wish the boys all the best for the finals."
In April 2010 Melbourne Storm admitted to breaching the NRL's salary cap. The club was subsequently fined AU$1.7 million, barred from receiving points in the 2010 season and lost a raft of major sponsors.
This year, however, the club has managed to turn around its fortunes and finished the 2011 NRL regular season in first place, signing a number of sponsorship deals along the way.
1 year 300000 300000 Melbourne Storm – Harvey Norman