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Harry Kane among England stars investing in StatSports

Lionesses captain Steph Houghton also among athletes set to become global ambassadors.

1 June 2021 Tom Bassam
  • StatSports describes its new athlete partners as having ‘substantially invested’
  • Alex Oxlade-Chamberlain and Raheem Sterling initially backed the tech firm back in 2019

English soccer stars Harry Kane, Steph Houghton, Harry Maguire and Phil Foden have become investors in StatSports, a GPS tracking technology firm used by the England national team and the majority of Premier League clubs.

The financial details of the investment in the Northern Irish-based company have not been revealed. The four England internationals, as well as Arsenal defender Calum Chambers, join Alex Oxlade-Chamberlain and Raheem Sterling – who provided backing in 2019 – as the elite soccer players to have put funding into StatSports.

StatSports describes all seven players as having ‘substantially invested’ in the brand, in a move which sees them all take on global ambassador roles.

Kane, Maguire, Foden, Houghton, Chambers, Oxlade-Chamberlain and Sterling are familiar users of StatSports’ products, with their respective clubs all existing clients of the company, as well as the England national team. At the upcoming Uefa European Championship the Germany, Belgium, Portugal and Scotland national teams will all use the StatSports technology.

The group of athlete investors will debut as ambassadors for the brand in a new video campaign promoting the consumer version of the system, the Apex Athlete Series.

StatSports co-founder and chief operating officer, Sean O’Connor, said: “We believe what we are doing is at the cutting edge and to have the interest we have from the top of the game proves that. Their knowledge of the game and levels of performance will help us to develop our systems and continue to push the limits on technology helping players and teams exceed expectations.”

Harry Kane, Steph Houghton, Harry Maguire and Phil Foden have become investors in StatSports

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