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David Beckham-backed competitive gaming outfit Guild Esports has launched a new production and creative services division.
Confirmed:
- Guild Studios to deliver campaign-led solutions for organisations looking to connect with esports, gaming, Gen Z and Gen Alpha audiences
- Division selling end-to-end creative services, production and consultation in esports marketing directly to brands, agencies and media owners
- Launches with secured campaigns and projects with brands including Samsung Mobile, which have generated a combined six-figure revenue for Guild Esports
Context:
Guild Esports believes the new division can become the premier agency to consult and execute gaming and esports briefs for brands looking to reach younger audiences more effectively.
The company also reckons Guild Studios can offer an additional revenue stream that will lessen its reliance on sponsorship income. In 2022, the company’s revenue rose to UK£4.5 million (US$5.4 million), up 137 per cent year-over-year (YoY), but a whopping UK£3.2 million (US$3.8 million) of that came from sponsorship.
Comment:
“Creating new revenue streams and generating value for investors are the company’s key objectives for 2023,” said Jasmine Skee, chief executive of Guild Esports.
“Guild Studios enables us to monetise our vast in-house expertise in esports by supporting brand owners and sponsors with innovative campaigns, branded content and advertising to a range of companies looking to grow their engagement.”
Coming next:
Guild Esports is working with Samsung for the launch of the new Galaxy S23, marking the third time the South Korean conglomerate has partnered with the London-based organisation since becoming a major sponsor in June 2021.
