- GreenPark to create themed ‘NBA Land’ within mobile gaming proposition
- New platform to go live in 2021 after company secures additional backing
- Investors include YouTube co-founder Steve Chen, ADvantage and Sinclair Broadcasting
Mobile games developer GreenPark Sports has struck a multi-year deal with the National Basketball Association (NBA) and secured US$14 million through a Series A funding round.
As part of the NBA tie-up, the LA-based startup will create a virtual ‘NBA Land’ in which fans will be able to compete in a variety of challenges and outfit their in-game avatar with authentic NBA gear, such as jerseys and hats.
GreenPark’s mobile app, which will combine a social platform with free-to-play games that enable users to earn real and virtual rewards, is set to launch in Q1 2021.
Formed in 2018, GreenPark Sports is co-founded by former YouTube chief executive Chad Hurley, Zappos founder Nick Swinmurn and Ken Martin, a co-founder and former chief commercial officer at Blitz.
The new deal with the NBA comes after the company announced a partnership with the League of Legends Championship Series (LCS) earlier this year.
“It’s a huge honour to have an organisation like the NBA ‘buy-in’ to our vision for the future of fandom,” said Tony Grillo, GreenPark’s vice president of business operations.
“We’re looking forward to collaborating with them on future initiatives and are excited to see how the GreenPark community responds to basketball fandom.”
Confirmation of the NBA deal coincides with GreenPark’s latest funding round, which includes lead investor Galaxy Interactive, ADvantage, John Burbank of Passport Capital, YouTube co-founder Steve Chen, Courtney Reum of M13, Sinclair Broadcasting, and existing investors SignalFire and Sapphire Sport.
A company statement said the fresh capital will be used for ‘development, expansion across leagues and global publishing’, and added that more partnerships will be announced ‘at a later date’.
Mobile games developer GreenPark Sports has struck a multi-year deal with the National Basketball Association (NBA) and secured US$14 million through a Series A funding round.
As part of the NBA tie-up, the LA-based startup will create a virtual ‘NBA Land’ in which fans will be able to compete in a variety of challenges and outfit their in-game avatar with authentic NBA gear, such as jerseys and hats.
GreenPark’s mobile app, which will combine a social platform with free-to-play games that enable users to earn real and virtual rewards, is set to launch in Q1 2021.
Formed in 2018, GreenPark Sports is co-founded by former YouTube chief executive Chad Hurley, Zappos founder Nick Swinmurn and Ken Martin, a co-founder and former chief operating officer at Blitz.
The new deal with the NBA comes after the company announced a partnership with the League of Legends Championship Series (LCS) earlier this year.
“It’s a huge honour to have an organisation like the NBA ‘buy-in’ to our vision for the future of fandom,” said Tony Grillo, GreenPark’s vice president of business operations.
“We’re looking forward to collaborating with them on future initiatives and are excited to see how the GreenPark community responds to basketball fandom.”
Confirmation of the NBA deal coincides with GreenPark’s latest funding round, which includes lead investor Galaxy Interactive, ADvantage, John Burbank of Passport Capital, YouTube co-founder Steve Chen, Courtney Reum of M13, Sinclair Broadcasting, and existing investors SignalFire and Sapphire Sport.
A company statement said the fresh capital will be used for ‘development, expansion across leagues and global publishing’, and added that more partnerships will be announced ‘at a later date’.
GreenPark.com
