GolTV, America’s 24-hour soccer channel, has extended its package of La Liga television rights to 2012. The deal will give GolTV live and exclusive rights to broadcast all of the Spanish soccer league’s teams in US and Canada for three years.
The Florida-based soccer channel, founded by former international footballer Enzo Francescoli, broadcasts its programmes in Spanish and English.
Francescoli said: “Frankly, La Liga features the biggest soccer stars in the world and its non-stop action is unmatched. These teams, including Real Madrid and Barcelona, deliver our highest-rated games. We couldn’t be more pleased to renew our relationship.”
La Liga boasts some of the biggest names in European and world football, including Raul, Ronaldinho and Samuel Eto’o. Channel chiefs hope that the new deal will help them incease a claimed 11 million subscriber base by the end of the year, particularly with US’s large Hispanic population.
“GolTV is North America’s most popular all-soccer network and consistently delivers top audience ratings that speak to La Liga’s passionate fan base,” said Gerard Romy, officer of rights-holder Mediapro. “As the only bilingual soccer TV network, GolTV is uniquely poised to deliver our world-class teams to both English and Spanish speaking viewers.”
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