Globo gets World Cup rights in Brazil until 2022

Brazil's largest media company has extended its rights agreement with Fifa to ensure coverage of the 2018 Fifa World Cup in Russia and the 2022 finals in Qatar. The comprehensive deal encompasses cable, satellite, and terrestrial television rights, while Globo will also be entitled to cover the competitions on its online and mobile platforms.

 

Globo already has a deal in place to provide domestic free-to-air coverage of the 2014 Fifa World Cup in Brazil.

 

Fifa secretary general Jérôme Valcke said: "Globo's strength in distribution across such a vast territory as Brazil ensures the tournament can be followed by as many people as possible, and this was the determining factor in our decision to extend the agreement with Globo."

 

 

Roberto Irineu Marinho, the chairman and chief executive of Globo, added: "For more than 40 years, Fifa and Globo have developed a very fruitful partnership which has led to significant rewards for both of us. During all these years, Fifa has succeeded in making football the most popular sport with a huge audience all over the world and Globo is very proud of being part of it. The most important thing to Globo is to allow our viewers to be part of the tournaments as if they were on the pitch themselves. For that reason, we are proud to extend this partnership."
 
Al-Jazeera was the first broadcaster to purchase media rights for the Fifa World Cup in 2018 and 2022, buying packages in 23 territories across north Africa and the Middle East in January 2011.