German bottled water company Gerolsteiner Brunnen has announced its return to sport sponsorship after agreeing an endorsement deal with Germany’s number one female tennis player Andrea Petkovic.
The firm had previously ended its involvement in sport when it decided not to renew its sponsorship of cycling team Gerolsteiner in 2008.
Axel Dahm, chief executive of Gerolsteiner, said: “We have deliberately left ourselves time to search for a new partner and are excited to have won Andrea Petkovic.”
“She is natural, authentic, intelligent, self-willed – a strong personality and an exceptional athlete. All this makes Miss Petkovic the perfect brand ambassador for Gerolsteiner.”
Andrea Petkovic – Gerolsteiner